The Walk to School Campaign asks parents, pupils and teachers to think about their journey to and from school, and the many benefits of making it on foot. Over 50% of children don't walk to school regularly, and more and more pupils are being driven to school in a car. This trend is contributing to reduced physical activity and increased childhood obesity, urban congestion and air pollution. The Walk to School campaign is a joint promotion between Travelwise and Living Streets.

Each year, there are two nationally recognised events:

National Walk to School Week (19 - 23 May 2008), and International Walk to School Month (October 2008).

The campaign is all about helping people to see walking to school as an everyday activity, so they also run the WoW (Walk Once a Week) scheme. This rewards pupils with a collectible metal badge if they walk to school regularly.

Walk to School works! The Walk to School Campaign has the support of over 65% of local authorities and regularly reaches more than two million pupils and their carers.

Promotion of the ‘Walk to School' campaign does attract media attention, not just locally, but nationally and so brings the message to a much wider audience. For more information and resources on running your own Walk to School week, visit walktoschool.org.uk